Product/Service Description
This solution aims to revolutionize how businesses manage customer data, enhance interaction experiences, and develop sales opportunities through AI. Aortac facilitates the creation of "deeply customized customer interaction experiences" by building or enhancing "intelligent CRM systems" that deeply integrate AI functionalities. Key technologies employed include Natural Language Processing (NLP) for understanding customer communications, image recognition (e.g., for business card scanning), and machine learning for predictive analytics.
Practical applications cover automated business card data entry, intelligent analysis of customer interaction patterns and preferences, predictive lead scoring, and identification of high-value sales opportunities. By constructing a comprehensive 360-degree customer view, businesses can achieve more precise customer segmentation, deliver personalized marketing campaigns and services, and ultimately boost customer satisfaction, conversion rates, and lifetime value. AI's role in CRM is pivotal in transforming unstructured customer interaction data (from emails, calls, social media) into structured insights, enabling a far deeper understanding of customer behavior and more effective resource allocation by sales teams towards promising leads.